D&AD 2024 - Durex
Balance Brewing
Live Project - University Of Salford
Balance tasked us with creating a series of labels for a new range of beers created with foraged ingredients. I chose to focus on locations in which the ingredients could be found, my labels are a series of film photographs that reflect the conditions the specific plant often grows in. The addition of boxes of colour aims to highlight a plant or spot a plant could grow within the image. Choosing a different colour for each label allowed the bottles to be easily differentiated as the images can easily blend into each other from a distance.

Durex Brief

An additional extra I designed for this project was a plant pot in the brands logo which could be used to grow some of the foraged plants. I only managed to design it as it was too big for the 3D printers at the university.